Ferrari Luce

About the project

LoveFrom’s collaboration with Ferrari began with the multi-year partnership announced by Exor in September 2021. Its first car is the Luce. The interior and interface were presented in San Francisco in February 2026, followed by the complete vehicle in Rome that May.

Ferrari’s annual report credits LoveFrom with creative guidance across exterior, interior and user experience. The cabin brings physical switches, rotary controls and carefully machined metal into conversation with digital displays. It treats the controls as individual objects, each with its own visual and tactile character.

The three-spoke steering wheel uses recycled aluminium. Mechanical buttons and toggles sit alongside multifunctional screens, making the project a study in the relationship between touch and information. The five-seat car also marks a substantial departure in Ferrari’s form and packaging.

Sound belongs to the wider design story, too. Composer Antonio David lists sound design for Ferrari’s first electric vehicle in collaboration with LoveFrom among his work. This archive distinguishes that credited collaboration from the vehicle’s engineering and from music composed for launch films.